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First Look: 2020 Kia Optima


The 2020 Kia Optima is entering its fifth model year and gets a suite of new standard technology features and some model updates throughout.

The renderings of its Korean market counterpart, the K5, was unveiled earlier this week in Seoul.

What’s new in the 2020 Kia Optima?

The 2020 Kia Optima remains largely the same as the 2019 version and gets a few updates to trims. Back in 2019, Kia gave the Optima a light refresh that included adding features like leather seating on the SX line, additional advanced driver assistance aids, and an updated UVO infotainment system.

On the EX and SX trims, the 2020 Optima gets standard smartphone wireless charging. On LX and S trims, the Optima gets enhanced Forward Collision-Avoidance-Assistance which includes pedestrian detection. The EX Premium trim, which was formerly only an option package, is now a separate trim altogether, increasing the trim line up to six varieties over last year’s four.

All engine offerings are the same on the 2020 Kia Optima. The LX and S trims get Kia’s standard 2.4-liter inline-4 engine and automatic transmission. The S model with a panoramic roof is broken out as a separate trim for 2020. The EX and EX Premium (which is now a separate trim) gets the turbocharged 1.6-liter inline-4 engine while the top of the line SX gets the same turbocharged 2.0-liter inline-4 as the 2019 Optima.

The Optima Hybrid and plug-in hybrid come with standard driver assists for 2020, as well.

Pricing also changes for 2020. More on that below.

How much does the 2020 Kia Optima cost?

For 2020, Kia has changed the pricing for the Optima across board.

The base 2020 Kia Optima with the 2.4-liter inline-4 engine increases in price by $200 to $23,190, excluding the $925 destination charge (which remains the same as last year’s destination charge).

The Kia Optima S increases to a manufacturer’s suggested retail price of $24,690, up $300 over the 2019 version (not including destination).  If you want the panoramic roof in your Optima S, the price will be $25,690 plus destination. Previously the panoramic roof was available on the EX Premium trim and above.

The EX model sees a similar price increase to $26,990 (an increase of $100 over the 2019 model) plus destination. For 2020, Kia has added the EX Premium line, which starts at $29,990 and includes larger 17-inch alloy wheels, panoramic sunroof, chrome fender accents, ambient interior lighting with variable colors, and special interior touches like satin chrome accents on the door handles.

The EX Premium also comes with black leather trim as standard and a 12-way power-adjustable driver’s seat with integrated memory positions. Passengers in an EX Premium model also get 10-way power-adjustable seats, as well.

The top of the line SX model is priced at $31,990 plus destination. The SX line does not increase in price for 2020.

When does the 2020 Kia Optima go on sale?

The 2020 Kia Optima is now on sale in other markets. It will likely be available in Ghana by April 2020.

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