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New Nissan CEO Reaffirms Alliance With Renault, Promises Revival

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TOKYO// – Nissan’s new chief executive, Makoto Uchida, reaffirmed on Monday the importance of the Japanese automaker’s alliance with France’s Renault as it strives to puts its financial scandals behind it.

A day after taking his post, Uchida told reporters he will emphasize transparency and work to restore Nissan Motor Co.’s credibility.

He repeatedly acknowledged the company was in a “extremely harsh situation.”

Nissan’s Chief Executive Makoto Uchida

Uchida, who also is Nissan’s president, takes over at a time of crisis, with sales and profits tumbling, after its former chairman, Carlos Ghosn, was arrested last year on various financial misconduct charges.

Ghosn denies wrongdoing. His trial has not started, and the scandal hangs like a shadow over Nissan.

Uchida took over after Ghosn’s successor, Hiroto Saikawa, was ensnared in a scandal of his own centered around dubious income. Saikawa announced in September he was stepping down.

Analysts say hopes are high Uchida and his new team will lead a revival at Nissan. But uncertainties remain, and the effort is likely to take time.

“I will most definitely steer Nissan as the CEO,” Uchida said, standing on stage next to a Z sportscar, a symbol of Nissan’s proud history.

He said past management had made the mistake of fostering a corporate culture that encouraged the setting of unrealizable goals, although Nissan engineers and workers were very talented.

He said the “Nissan Way,” as outlined by Ghosn and Saikawa, will be reviewed, and that specifics on targets weren’t yet ready to be disclosed.

But he stressed the alliance with Renault and smaller Japanese automaker Mitsubishi Motors Corp. must remain strong, deepening cooperation but respecting each other’s independence “as equal partners.”

Janet Lewis, an analyst with Macquarie Capital Securities Japan, said Uchida appears to be well-liked at the company and has experience with the Renault alliance and with the Chinese market, where Nissan is doing well.

Although Uchida lacks U.S. experience, his deputies have that experience, Lewis said.

“I think it is naive to think that anyone can turn Nissan around within a year,” she said, adding that a recovery will likely take two or three years.

She said Nissan has fallen behind in product development, a problem dating back to the years under Ghosn. It’s up to the new leadership team to fix that, Lewis said.

“We believe investors should remain on the sidelines until there is more evidence that the turnaround is on track,” she said.

AP

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