Ride-Hailing Service Provider Yango Begins Operation In Ghana


ACCRA// – Global technology giant, Yandex, has started offering ride-hailing services in Ghana on its Yango app.

Originating from Russia and arguably one of Europe’s biggest technology companies, Yandex operates in over 300 cities across 15 countries in Europe, Asia and the Middle East.

Ghana becomes the second African country to have the Yango ride-hailing service after Ivory Coast, where Yandex launched the app in October 2018.

The launch of Yango brings to three the number of taxi service providers currently operating in Ghana. America’s Uber and Estonia’s Bolt (formerly Taxify) had begun offering ride-hailing services in Ghana.

Interestingly, Yango rides are relatively cheaper, starting from GH¢2.

Global Expansion Director of Yango, Musheg Sahakian, speaking at the launch of Yango in Accra.

Musheg Sahakian, the Global Expansion Director, Yango, said Yango had its own mapping and navigation system, which minimizes driver pick-up time and arrival at destinations thereby decreasing the net cost of ride dramatically.

He said the company partners with local transport service in the country to offer quality service to customers at an affordable prize.

Mr. Sahakian said a key benefit that stands out in Yango’s service was that, drivers may not have to pay any commission at the start.

He said over 3,000 vehicles had partnered with Yango for its services, adding that they ensured that drivers had a valid driving license, comprehensive insurance and a roadworthiness sticker on the car.

Kadotien Soro, the Managing Director in charge of West Africa, Yango, said the app allowed users to rate each ride and send feedback or complain to the support service, adding that drivers with better rankings get more orders, while drivers with low rankings may be downgraded or be blocked.

He said for now the service would operate in Accra and subsequently extend to other parts of the country.

The uniqueness of the app, according to the Senior International Launcher Adeniyi Adebayo, is the fact that it has developed its own technologies like maps, navigation systems and smart AI distributors which will minimize driver pick-up time and arrival at destinations as well as optimizing the effectiveness of the two main competitors in the Ghanaian market.

“Yango is different from other platforms because we’re here to optimize the effectiveness of getting orders to drivers and at the same time providing very very cheap fare for riders. How do we do this? Because of the fact that we have our own in-house technologies for most of the things that we do, including maps, navigation systems, smart AI distributors,” Mr Adebayo added.

On the back of this, Yango which has made about 1 billion rides worldwide remains optimistic about their future in the Ghanaian market, maintaining that, with its in-house technologies, the new ride-hailing app has come to stay.

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