ACCRA//- America’s Ford Motor Company has made Tractafric Motors its official distributor in Ghana, giving the latter full right to distribute and offer after-sales service for Ford vehicles in the country.
The new Ford showroom operated by Tractafric is located in the Atlantic Tower at Airport City in Accra.
Tractafric Motors and Ford Motor Company have been partners since 2010 and have since established presence in Cameroon, Ivory Coast and DR Congo.
Ghana becomes the fourth market in sub-Saharan Africa for Tractafric and Ford.
At the opening of the showroom in Accra, Managing Director of Tractafric Motors Ghana, Mathieu Castre, said Tractafric was proud to be entrusted by Ford Motor Company to be its official distributor in Ghana.
“We are proud to be entrusted by Ford Motor Company to become its new distributor in Ghana, and we look forward to surmounting this challenge; to do so is part of Tractafric Motors’ DNA. The future success of this partnership will inevitably be realised thanks to the strong commitment of our Ghanaian team,” Mr Castre said.
He assured that Tractafric will deliver a complete set of offers based on the highest standards to ensure customers’ satisfaction.
This includes a wide range of vehicles, from everyday Sports Utility Vehicles (SUVs) to the outstanding F-150 Raptor pickup truck, as well as a full range of services, including maintenance, repair and overhaul.
Managing Director of Tractafric Motor Corporation, Dominique Hanotaux said Tractafric chose to do business in Ghana because of the country’s political stability and future prospects.
“As a company we believe in Ghana for its stability and also of course for its employee development and future prospects,” he said.
He said the idea of setting up assembly plant in Ghana was on Tractafric’s drawing board as it was an idea worth considering.
Tractafric also used the occasion to mark the 100th anniversary of its parent company, Optorg Group.
Optorg Group is a leader in specialized distribution in Africa. It focuses on both automotive and construction equipment distribution through its subsidiaries Tractafric Motors and Tractafric Equipment respectively.
As part of the programme to commemorate the centenary celebration of Optorg, a panel of experts were brought together for a discussion dubbed the ‘African Mobility Meeting’ and on the theme: ‘Facilitating mobility in the African Metropolis’.
A similar meeting was organized in Douala, Cameroon on November 7, and another will be organized in Abidjan, Ivory Coast on December 11.